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November 2009 The Paige Turner: Where The Sharks Go Wrong
Paige Wolf Media & Public Relations Newsletter
One of my favorite shows of the season is ABC's "Shark Tank," where aspiring entrepreneurs pitch their ideas to potential investors. The program often leaves me shouting at the TV, admonishing them for not accepting good offers or not having a solid business plan.

But most often, I hear the entrepreneur say something like, "We have no sales because no one has ever heard of us, so we need money for production." No, you need that money for public relations and marketing. Or more likely, just a small fraction of the money you are asking for.

I dream of being a consultant for the show, pulling aside the guests with actual good ideas and telling them they don't necessarily need a quarter million dollars for controlling interest in the company. What they need is a good public relations campaign, which will build public awareness and lead to increased sales.

But by the time the show airs it's probably too late. The company has either folded or been taken over by the investors. The ones who made lucrative deals may have been steered on the right track and hired a publicist, but they probably also spent a fortune on a big PR company. But I guess you have to swim with a few sharks before you learn the trick for smooth sailing.

Paige

P.S. On 9/9/09 we welcomed baby Sam, our little green PR mogul in training.

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'Sex and the City' Star Shops at Spirit Beauty Lounge
 
Spirit Beauty Lounge's Chocolate Sun was featured as "Sex and the City" star Kristin Davis' natural beauty pick in Self Magazine.

Hot for fall, Spirit Beauty Lounge stocks the new matte shades of Priti non-toxic nail polish. Start your holiday shopping with the Green Gift Guide's selection of gift sets and stocking stuffers for all price ranges, available with eco-friendly wrapping and carbon-neutral shipping. Great gifts include the Domestic Bliss Gift Set, Chocolate Lover's Gift Box, and the Spa in a Box.

Follow Spirit Beauty Lounge on Facebook and Twitter for exclusive coupon codes.

Deals and Steals at The Wardrobe Boutique
 
Last month The Wardrobe Boutique held its grand opening celebration including a ribbon cutting with Mayor Michael Nutter. The resale store benefiting The Career Wardrobe opened to great fanfare from customers, supporters, and the press.

This month's Wardrobe Boutique promotions include 10% off one black item from Nov. 1 through Friday the 13th. From Nov. 17 - 25, receive $5 off with receipt of turkey purchase. Don't miss amazing deals you can feel good about — getting designer fashions while still being green and giving back.

The Wardrobe Boutique
1822 Spring Garden St.
(215) 568-2660

The Monster Minders Solve Our Two-Baby Dilemma
 
After the birth of our new baby, our American Hairless Terrier Gizmo was feeling a bit neglected. He was used to all of our love and affection, as well as daily jaunts around town.

We don't know what we would have done if The Monster Minders hadn't come to the rescue. Our minder, Dennis, is Gizmo's new best friend. Gizmo waits anxiously every morning for Dennis to come give him undivided attention and a long walk, rain or shine.

After Gizmo returns ready for a long nap, Dennis leaves us adorable notes updating us on their travels. Gizmo is exhausted enough to leave the newborn baby alone and eats far fewer of his onesies than we expected.

GreenLine Paper Company Offers Free Shipping
 
Businesses who want to make their purchases from a truly green office supply company can now get the bargain and convenience of the big box retailers with GreenLine Paper Company's Philly Greenserve program. This October the company will begin a free delivery service to Philadelphia locations with a $50 minimum order.

The Greenserve Service will be available on a designated day of the week. Customers can request an e-mail or phone call prior to the delivery run to get their orders in on time. The company is carbon- offsetting its deliveries through the carbonfund.org.

GreenLine Paper Company has been dedicated exclusively to the sales of earth-friendly products since 1992. The catalog's products can be used for a vast number of applications in the office, food service, hospitality industry, schools, and home. GreenLine's online and print catalog offers hundreds of products from 100 percent recycled copier paper to compostable coffee cups and non-toxic cleaning products — even organic and fairly traded coffees, teas, sugar, and chocolate.

More information about GreenLine Paper Company and a full online catalog of products is available at online.

Juju Voted Allure Best of the Best
 
Jackie Cassel of juju spa & organics was voted Allure Magazine's "Best of the Best" for body treatments, raving that "her intense shoulder kneading actually improves posture."

juju continues its free community events with Qigong Sun., Nov. 1 from 9:30 -10:30 a.m. at the salon and Monday Meditation every Monday at 6 p.m. at the spa.

Specials this month include 30% off all Sevi Pumpkin Seed Shampoos and Conditioners. See below for a student 15% off coupon for spa services.

juju salon & organics
713 S. 4th St.
(215) 238-6080

juju spa & organics
728 S. 4th St.
(215) 922-3235

Free Shipping on Holiday Gifts from Brass In Pocket Knits
 
Back when I spent my spare time knitting instead of nursing, I produced dozens of handbags knit from organic cotton yarn and adorned with repurposed and vintage materials. If you are looking for a one-of-a-kind handmade holiday gift, please take advantage of free shipping with the mention of this newsletter. Visit brassinpocket.etsy.com for the full selection of handbags.
Upward Dog PAWS Yoga Benefit with The Monster Minders
 
Join The Monster Minders for two full hours of Yoga to benefit Philadelphia Animal Welfare Society (PAWS). The class will be lead by Ellen Greenberg, owner of Practice Yoga Studio on Fabric Row. Class will take place Sat., Nov. 14 from 4-6 p.m. in the beautiful sanctuary at Fleisher Art Memorial on 8th and Catherine. All of the proceeds go directly to PAWS' lifesaving efforts to help Philly's most vulnerable pets. The suggested donation is $25. Treats and coupons will be available for all participants. Beginners are welcome. Visit online for more information.
Shout Outs
 
Tonight - ARTmob Benefit for PSPCA at Valanni

Tonight, Oct. 26, the ARTmob presents a benefit for The Pennsylvania SPCA at Valanni, 1229 Spruce St., at 8 p.m. Join art lovers and animal lovers alike for an evening of drinks and light hors d'oeuvres as painter Dennis Flynn displays along with four other artists. There also will be music by DJ/VJ, live performances, and a silent auction to win door prizes and gift cards. ArtMob is a group of artists of various mediums who display at a "traveling gallery" throughout the year.

Jewish Soul Singer Neshama Carlebach at Har Zion

One of the premier singers in the category of jazz/pop Jewish soul music, Neshama Carlebach performs at Har Zion Temple in Penn Valley, Pa., Sat., Nov. 7 at 8 p.m. She will perform live with the soulful Green Pastures Baptist Church Choir. For more information and to purchase tickets visit online.

Restore the Art of Giving at 29Gifts.org

After reading about 29gifts.org in Body + Soul Magazine, I was so inspired I decided to join the movement and help spread the word. 29 Gifts is a global giving movement with several thousand members in 38 countries. The collective mission of 29 Gifts is to revive the giving spirit in the world. Give good karma through gifts which can range from a smile to a financial donation. You can learn more about the 29-Day Giving Challenge online.

 

 




 
 

Contact Information

phone: (215) 413-3790
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$20 Off Your First Invoice from The Monster Minders

New customers get $20 off their first invoice from The Monster Minders with this coupon

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Expires On: 11/30/09
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10% Off Black Item at The Wardrobe Boutique

Receive 10% off one black item from Nov. 1 through Friday the13th.

The Wardrobe Boutique
1822 Spring Garden St.
(215) 568-2660

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Expires On 11/13/09
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15% Off Spa Services for Students

Students receive 15% off for any spa service booked Tuesday thru Friday (must have valid ID). juju spa & organics
728 S. 4th St.
(215) 922-3235

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